play it loud - the playclan way

life is boring. dull, really. so we spend it in pursuit of people, things, activities to funk it up. make it fun. thing is, some people just do it better than other. the 25 member design team at illume for example. they make you want to jump off a terrace. while we were slaving away at our desks, they came up with a mad cool design store called playclan.

there aren't a great many design stores in india. specially stores that do great original graphics in things other than t-shirts. so that makes play clan not just super popular but actually revered in certain circles.


first off, their in house branding is mind blowing. bold original and faboulous. a great logo. a canary yellow store facade. mad graphics and copy that you can drool over. makes it the destination to visit when you're in delhi.

poster promoting the loveless collection

t-shirts

then there's their products. graffitish converse shoes. bright totes. handrawn maps of old delhi on cushion covers and gift boxes. journals with monotone illustrations. the kind of stuff you're bound to covet, and then indulge in despite your prudent intentions. but for super fun designs like this, it's totally worth it.

old delhi cushion cover

gift boxes

and then there are the one off events and exhibitions they do ever so often. visit their website to know more about those. or drop in at f-51, select citywalk mall, saket.