frogalicious

there was this idea. an idea that music should be accessible. that it should be enjoyed. that it should be encouraged.

and out of that idea came blue frog - a club, a production house, a recording studio, a music label and an artist management agency. the brainspark of ashu and dhruv (musicians and co-founders of smoke, a music production house), who teamed up with mahesh and srila (co-founders of highlight films) and then with simran mulchandani, blue frog was slowly morphing from a dinner table idea to a viable business proposition. cut to one year later and it is still as much an idea as an institution. an idea because it still is inherently optimistic and beautiful. an institution because it has become an intristic part of the bombay cityscape.

the club is fantastic. it has a great vibe. perfect sound. drinks that you're going to have to much of. food that comes with the special indigo touch. and most of all, the best gigs that you are ever going to catch in bombay. the studio on the other is hand, is the less know but equally fantastic counterpart to the club. right next door to it, it has the same language and attention to detail as far as design and layout is concerned. but it is day to the club's night. same but not similar.

located in mathuradas mills, the studio takes the huge industrial space and completely redefines it. trendy and chic, is the impression that you get when you first walk in, only to discover a casual welcoming vibe that permeates the place. it could be the people that lounge on the pod like seating, which occupies the visiting area. or the happy green accent that brighten and lightens up the place. or the white walls crammed with contemporary art that enhance the illusion of space. or the spiral staircase that winds up to a loft that is dominated by a skylight that stretches along it's length. the rooms are gorgeous, young and absolutely stunning.

people who use the studios end up spending a lot of time there. having a well equipped studio is absolutely vital, but having a space that you enjoy spending time in is nothing short of wonderful. decor that works on the levels of both form and function is what the studios have achieved. so the next time you have a recording, why don't you head there? the food is great, the set-up exquisite and the place, delicious.

the way up & the sitting area

the delicious art